Due to the introduction of low-cost airlines in the Central American region, Avianca commissioned a campaign to remind customers and continue positioning themselves as the airline with more routes and destinations in the region. /the campaign The idea was to show as much destinations as possible within one piece of advertisement to convey the message that with Avianca is the airline that connects the entire American continent. The concept and copy “¿Adónde vamos?” (Where shall we go?) is typed with a collage of destinations reached by Avianca. The “answer” phrase “Vamos donde tu quieras” (We go wherever you want to go) and the CTA compliment the visuals. Several activations and online booking campaigns were planned and implemented in order to reinforce Avianca as the top airline or the Latin-American region, above the low-cost competitors.