𝗖𝗹𝗶𝗲𝗻𝘁: Soupamarket 𝗣𝗿𝗼𝗷𝗲𝗰𝘁: CNY Promotional Material 𝗬𝗲𝗮𝗿: 2021 𝗦𝗰𝗼𝗽𝗲: Illustration, Graphic Design ✦ 𝗖𝗼𝗻𝗰𝗲𝗽𝘁 𝗮𝗻𝗱 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 ✦ Designed for Soup Market, a brand centered on family wellness, this red packet duo translates healthy living into a festive visual language. To align with the brand’s wholesome identity, the design balances traditional Lunar New Year aesthetics with a minimalist, contemporary touch. ✦ 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿’𝘀 𝗡𝗼𝘁𝗲𝘀 ✦ To maximize impact under production constraints, the project utilizes a two-color printing process paired with localized gold foil stamping. The strategic placement of gold foil adds tactile luxury to the clean illustrations, creating a sophisticated celebratory feel, modern greeting that reinforces the brand’s commitment to nourishment and family harmony.